The power of creatives
is undeniable.
We are Eikona, and our mission
is to drive online impact by automatically optimizing creatives, using our patent pending generative reinforcement learning technology.
Making the internet personalized via AI native creative optimization
Great creatives work, finding them is hard
Everyone knows that highly optimized creatives can drive user action, and that better creatives outperform by significant percent.
Unfortunately, creating great creatives is hard:
No one knows which creatives work.
Even the best teams don't know in advance how creatives affect users. Today's best practice is A/B testing.
A/B testing is limited and difficult.
Limited to the few creative versions we have and to the biases we had when creating them. Difficult since success attribution is biased, shallow and requires extensive time and attention.
Our solution:
AI-Automated
creative Optimization
Our optimization engine draws on user feedback to consistently create the most effective creatives per every user segment.
01
Create guided variations of the original assets
Our variation engine creates guided variations of the assets we want to optimize. Changes are based on past performance, while maintaining guidelines and guardrails. Assets can be anything from product shots, banners, emails and videos.
02
Automatically test with real users
Our automatic A/B testing framework uploads the variations to be A/B tested in production. Performance is measured per user segment.
03
Repeat
The best performing creatives are chosen per user segment, and the process is repeated. Iterations stop after KPIs stop improving.
We believe that the future
of the internet is personalized, optimized,
scaled, instant.
Substantially
increase KPIs
By creating optimal creatives that work
Next generation personalization
Automatically adapt your content per user segment
Automatic system,
Zero touch
You get actions, not recommendations
Seamless
integration
With your current CMS and commerce platforms
About us
Current Status
Nurturing
Part of the Intel Ignite pre-seed acceleration program
($2.5 Billion total raised since 2019)
Running
MVP in production with two satisfied customers.
(Cosmetics and Apparel)
Preparing
In search of an international design partners for an upcoming seed round
Testimonials
“Eikona improved my site's KPIs by tens of percent in weeks,
and integration took 20 minutes”
Head of Marketing, Cosmetics online brand
“Their system completely automated our A/B testing, making it much more impactful, efficient and easy”
CMO, Appareal Amazon store
“I love it... online clients who work with us can get significant and quick value here”
Managing Partner, Leading digital marketing agency
Making the internet personalized via AI native creative optimization
© 2024 Eikona Technologies Inc.
Photos by Karsten Winegeart on Unsplash
