End Generic Marketing
Eikona introduces a new and scalable marketing workflow by replacing manual content creation and A/B testing with GenAI and Reinforcement Learning.
One Size Fits
None.
A/B testing doesn't work because -
No one knows what content works in advance, so we resort to guesswork and occasional A/B testing. When something does work, it's almost impossible to truly understand why.
Continuously running tests and analyzing results per segment takes an entire division.
Even the best teams are biased towards things they think would work - both when devising and when analyzing tests.
It's hard enough to ship content for one segment on time each day.
Stories Behind the Results.
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Unlock double digit uplift in lifecycle metrics
Lead the AI race, take your marketing further
Eikona Studio
Generate thousands of on-brand production grade assets from complete emails to images, SMS, IM, video, gif and microcopy.
Products are preserved pixel-perfect. Use the engine to edit assets for any task from coloring and packshot generation to complete variations.
Close the Feedback Loop
Continuously and automatically test content, channel and timing.
Use the results to directly affect the next generated batch using our reinforcement learning engine.
Your First Party Data -
At Work
See what content works for which segment, together with in-depth semantic analytics and insights on your content's performance, together with competitor analysis.
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Keep Your Tech Stack
Our solution plugs into your existing marketing automation platform in less than 5 minutes integration.
For marketers who want to lead the AI race
Every Message Learns
Our approach leverages Generative AI and Reinforcement Learning to automatically generate content variations, conduct A/B testing, and iteratively refine marketing assets based on real-time user interactions
Who the user is, what they saw, and how they engaged (KPIs).
Using our variation engine, the system creates guided variations of images, copy and UI\UX - while preserving functionality, brand guidelines and products.
Instead of all users receiving the same content, each individual gets an adapted experience based on KPI-driven generation and decisioning.
Our AI engine continuously learns which variations perform best across different audiences and evolves content accordingly.
Safe
Reliable
On Brand
Precise
Production Grade
GenAI
When the demo ends, the real work begins.
We deliver production-grade content, at scale.
Base models provide a starting point, but true production-grade content demands more precision, brand alignment, and product integrity.
Eikona's ingests your brand guidelines and generates content that's spot on, legally safe an preservs the product and the brand.
Plugs in to your existing marketing automation platform, no need to change any existing software.
Within weeks, Eikona helped us scale subject-line testing and quickly understand what works through Ike, its analytics assistant. I believe this is the future of email and retention marketing. The team is highly responsive and continually improves the product - I can’t wait to see what they build next.
Weʼve heard every ‘AI for emailʼ pitch there is, so we demanded proof - every campaign against a live control, and the uplift held up under every cut we took at it. But the real shift runs deeper: weʼve finally activated our first-party data - users get the creatives they actually respond to, the way our acquisition channels have worked for years.
Doubling engagement against a randomized control is the kind of number you double-check - and it held. Just as important: we came out of a rebrand our team fought hard for, so AI-generated was a scary word, yet Eikona's emails became indistinguishable from ours.
AB testing hasn’t evolved in 20 years - Eikona’s AI finally closes the creative loop, learning from results and generating smarter creative at scale.
The revenue lift was substantial and measurable, and our CRM became a system that gets smarter every week. This is where retention marketing and A/B testing are both headed.
Eikona's system completely automated our A/B testing, making it much more impactful, efficient and easy.
We believe marketing should feel like magic.
The next generation of marketing tools will have every piece of content mitigated to the end user by a very persuasive AI model, a model that learned how to communicate with that person the way they would truly appreciate the most.
